National Breastfeeding Month Celebration: Tomorrow

ECABS is celebrating World Breastfeeding Week and National Breastfeeding Month tomorrow Thursday, August 16th at the Sacred Heart MOB Meeting Room (off the main lobby) in Pensacola.

The celebration will begin at 6:30p.m. with a welcome to all those present. We will be presenting the second ECABS Awards to highlight individuals in our community who have shown leadership and significant contribution to promoting, protecting, and supporting breastfeeding as a vital part of health and development of children and families.

Please join us in celebrating the work of our 2012 award recipients.

Dr. Pam Klein, Pensacola Pediatrician, is the 2012 recipient of the Physician Leadership Award Mrs. Rachel Trahan and Mrs. Karen Shelton, RN, IBCLC are the recipients of the Frankie Mims Spirit of Service Award.

There were many wonderful nominations this year, and we look forward to recognizing others in the years to come. This exciting community event is open to the public and we want to encourage all breastfeeding supporters to attend.

World Breastfeeding Award Nominations Close Wednesday

This is a reminder that the deadline is approaching for nominations for World Breastfeeding Week and Month in August with a special meeting to honor two groups of individuals: 1) physicians who have used their influence to change breastfeeding acceptance in our area and 2) breastfeeding supporters (including physicians) who go above and beyond the norm in their support, protection and promotion of breastfeeding. We would like your help in this endeavor. Nominations will be accepted year-round with this year’s deadline for nominations being July 18, 2012.

You can go to our website (www.emeraldcoastbreastfeeding.com/wbwawards) to nominate someone. Anyone may complete a nomination for a breastfeeding supporter who meets the criteria for the Frankie Mims Spirit of Service Award or a physician (MD, DO, DC) who meets the criteria for the Physician Leadership Award. The criteria for each award is available on the website. The ECABS board will evaluate the nominees and select the final recipients of the awards. The awards will be made at the August World Breastfeeding Month Celebration to be held on August 16th, 2012 at Sacred Heart Hospital, Pensacola, FL.

“Everyone Can Help Make Breastfeeding Easier”: 20 Actions in 20 Days

“Everyone Can Help Make Breastfeeding Easier”: 20 Actions in 20 Days

A Social Media Campaign in Celebration of National Breastfeeding Month 2012
On August 6, 2011, the United States Breastfeeding Committee (USBC) officially declared that August is National Breastfeeding Month. For National Breastfeeding Month 2012, the USBC invites you to join in the celebratations by participating in a social media campaign: “Everyone Can Help Make Breastfeeding Easier”: 20 Actions in 20 Days.

The Surgeon General’s Call to Action to Support Breastfeeding (released January 2011) has brought unprecedented attention and renewed energy to efforts to support mothers to reach their personal breastfeeding goals. Surgeon General Regina Benjamin has called on the entire nation to take 20 concrete action steps to support the removal of barriers to breastfeeding. The “20 Actions in 20 Days” campaign will highlight these action steps and implementation strategies for six major sectors of society:

  • Mothers and their Families
  • Communities
  • Health Care
  • Employment
  • Research and Surveillance
  • Public Health Infrastructure

WHO
The United States Breastfeeding Committee (USBC) invites EVERYONE: members, coalitions, partners, advocates, health care providers, employers, policymakers, researchers, mothers, families, the media, and YOU!

WHAT
Engage in conversations across social media platforms throughout the month of August. Sample Facebook posts and Tweets will be posted on the campaign web page the week of July 16.

WHEN
Each weekday from August 6–31 the “20 Actions in 20 Days” campaign will focus on one of the action steps set forth by the Call to Action. View the 

WHERE
Follow us on Twitter (@usbreastfeeding) and “like” us on Facebook (www.facebook.com/usbreastfeeding). Share posts and links on your own Facebook page. Tweet using the campaign hash tag (#NBM12).

WHY
In celebration of National Breastfeeding Month 2012, to spread the word about how “Everyone can help make breastfeeding easier.”

HOW
There are many ways to participate, and therefore no one “right way” to do so. The “HOW” section on the campaign web page shows just a few ideas and suggestions. We also need your help to promote the campaign! Please spread the word with our sample Facebook post, Tweet, and newsletter blurb.
We look forward to hearing from you in August!

United States Breastfeeding Committee
2025 M Street, NW, Suite 800 ♦ Washington, DC 20036
Phone: 202/367-1132 ♦ Fax: 202/367-2132
E-mail: office@usbreastfeeding.org

Using Human Milk in NICU

Mothers’ Milk Bank of New England has created a booklet, “Use of Pasteurized Donor Human Milk as NICU Standard of Care.” It is a template and guide for hospitals wanting to establish use of donor milk as standard of care. It is now available to download from their website, free of charge.
www.milkbankne.org, on the right side of the home page.

Sacred Heart Hospital Wins Best Fed Grant!

Sacred Heart Hospital was chosen to receive a grant to participate in the Best Fed Beginnings project, a national initiative to transform maternity care services in states with low breastfeeding rates. The 90 hospitals nationwide who have been picked will receive NICHQ (National Initiative for Children’s Healthcare Quality) support to work toward Baby-Friendly designation. This is a huge step forward for children in our area and we expect to see an influence throughout our communities. This grant application required participation from the President of the Children’s Hospital and the CEO of Sacred Heart Health Systems! We can all be excited about what this will mean for our area of the Panhandle.

Other hospitals in our region also received the grant:

Florida

  • Florida Hospital Heartland Medical Center, Sebring, FL
  • Shands Hospital at University of Florida, Gainesville, FL
  • Spring Hill Regional Hospital, Spring Hill, FL
  • Tampa General Hospital, Tampa, FL

Alabama

  • Baptist Medical Center, South Montgomery, AL
  • East Alabama Medical Center, Opelika, AL
  • University of Alabama Hospital, Birmingham, AL

See the NICHQ press release

See the list of all participating hospitals

World Breastfeeding Week & Month Awards Nominations

The Emerald Coast Alliance for Breastfeeding Support will again celebrate World Breastfeeding Week and Month in August with a special meeting to honor physicians and breastfeeding supporters who go above and beyond the norm in their support, protection and promotion of breastfeeding. We would like your help in this endeavor.

We have developed a special section of our website (www.emeraldcoastbreastfeeding.com/wbwawards) with an ongoing opportunity for nominations. Anyone may complete a nomination for a breastfeeding supporter who meets the criteria for either award: the Frankie Mims Spirit of Service Award and the Physician Leadership Award. The ECABS board will evaluate the nominees and select the final recipients of the awards. The awards will be made at the August World Breastfeeding Month Celebration. Nominations will be accepted year-round with this year’s deadline for nominations being July 18, 2012.

Any suggestions you would like to give for our celebration would be greatly appreciated. Please make plans to attend the celebration, August 16th, 2012 at Sacred Heart Hospital, Pensacola, FL. Further information will be forthcoming.

Tell Congress: Fund WIC Breastfeeding Peer Counselors!

Yesterday, U.S. Surgeon General Dr. Regina Benjamin released the National Prevention Council Action Plan, which “outlines the federal commitment to implementing…the nation’s first ever National Prevention Strategy.” Recommendation #5 under the Strategy’s Healthy Eating section specifically calls to: “Support policies and programs that promote breastfeeding,” and the Action Plan describes planned federal actions. Another recent highlight for breastfeeding was last month’s release of the Institute of Medicine report, Accelerating Progress in Obesity Prevention, which calls in Strategy 4-4 to “promote breastfeeding-friendly environments.”

Our Nation’s public health leaders are coming together to call for real changes in the policies, systems, and environments that impact breastfeeding families. But despite the fact that these two new documents, as well as The Surgeon General’s Call to Action to Support Breastfeeding, and the White House Task Force on Childhood Obesity Report, call for the expansion of breastfeeding peer support programs, we’ve just learned that the House Appropriations Subcommittee on Agriculture, Rural Development, FDA, and Related Agencies has passed a Fiscal Year 2013 bill which would cut all funding for WIC breastfeeding peer counselors.

The National WIC Association has sounded the alarm, saying: “The failure to fund breastfeeding peer counselors would mean an immediate loss of jobs and a reduction in breastfeeding rates.” WIC estimates that women who attend its breastfeeding support groups are twice as likely to plan to breastfeed as those who do not. We know the difference peer counselors make for breastfeeding mothers: just read the stories we’ve collected from real moms (or share your own)!

One Missouri mom shared a story of peer counselor support during her breastfeeding journey with her second child:

 “I had been visiting with a breastfeeding ‘cheerleader’ from my local WIC office and since I knew that I was going to breastfeed we spent most of our time talking about how to do it longer, how to make sure the older child understood and generally about being able to nurse in public which I had never felt comfortable doing before. This woman and the others from the support team have been awesome! I ran into some differences the second time around and had felt a little shocked that it wasn’t exactly the same. But with the information that they were able to give me my child and I got right back on track in no time…I wish more women had the support system that I have! In fact, I wish I would have know these women the first time around.”
Take action today to help preserve this critical program that helps thousands of moms overcome the barriers to breastfeeding each year.

Your support makes a real difference for our Nation’s moms and babies. Thank you!

 


United States Breastfeeding Committee 2025 M Street, NW, Suite 800 ♦ Washington, DC 20036 Phone: 202/367-1132 ♦ Fax: 202/367-2132 E-mail: office@usbreastfeeding.org

 

Re: Gov Scott & powdered infant formula during a disaster

There are currently at 201 signatures on the petition.  The petition is being sent out to encourage the Florida State Government to use evidence based information when educating the public for disaster planning.  As you know, hurricane season is here and we know natural disasters happen.  We would hate for the residence of Florida to continue to receive misinformation that could potentially harm there formula feeding infant.  This is not a breastfeeding issue.  To make a difference we will need many more.  Please send this out to your friends.  We have attached more information for you to share.
http://signon.org/sign/governor-scott-please
Thank you for all your support!
Heidi C. Agostinho, Ph.D, IBCLC Foundation For A Breastfeeding Culture
Office: 305-428-2880
Fax: 305-428-2881
Breastfeeding Helpline 305-428-2882

W.K. Kellogg Foundation Awards Grant to U.S. Breastfeeding Committee

FOR IMMEDIATE RELEASECONTACTMegan Renner, 202.367.1132, mrenner@usbreastfeeding.org
W.K. Kellogg Foundation Awards Grant to U.S. Breastfeeding Committee to Build National and State Coalitions to Implement Policy, Systems, and Environmental ChangeWashington, DC—The United States Breastfeeding Committee (USBC) is pleased to announce receipt of a $694,000 grant from the W.K. Kellogg Foundation. The three-year award will fund a two-part initiative to build and sustain national and state coalitions to generate collective action to implement policy, systems, and environmental changes needed to increase breastfeeding rates and eliminate disparities.

“With 75% of mothers initiating breastfeeding, we know that most mothers want to breastfeed, but they encounter several barriers along the way that make it difficult to reach their personal breastfeeding goals,” said USBC Chair Jeanne Blankenship. “As the national focus on breastfeeding continues to grow, we applaud the commitment of the W.K. Kellogg Foundation to building the infrastructure to support the cross-sector collaboration necessary to tackle the complexity of this issue.”

The Surgeon General’s Call to Action to Support Breastfeeding, released in January 2011, identifies the USBC and its affiliated state coalitions as the primary partners in the implementation of its 20 recommended actions, along with the federal interagency work group on breastfeeding. Therefore, Part 1 of the grant initiative will focus on support for state breastfeeding coalitions, beginning with a comprehensive assessment to inform the design of customized technical assistance and enhanced training and networking opportunities for coalition leaders.

On the national level, Part 2 of the initiative will apply the “model with a specific focus on increasing access to and continuity of skilled support for breastfeeding between hospitals and community health settings. Collective Impact Initiatives, as defined by John Kania & Mark Kramer in the Stanford Social Innovation Review, are “…long-term commitments by a group of important actors from different sectors to a common agenda for solving a specific social problem. Their actions are supported by a shared measurement system, mutually reinforcing activities, and ongoing communication, and are staffed by an independent backbone organization.”

Upon discharge from the hospital, many new mothers are unable to find or access skilled breastfeeding support. Hospitals, health care providers, and community organizations often lack systems to connect mothers to this skilled support. To address this gap, Action 8 of the Call to Action calls for the development of “systems to guarantee continuity of skilled support.” The responsibility for building such systems is shared between hospitals, providers, and community organizations, making collaboration an imperative. As the national, multi-sectoral breastfeeding coalition, the USBC is uniquely qualified to lead this collective approach to systemic change to “help make breastfeeding easier,” in the words of U.S. Surgeon General Regina Benjamin.

According to Blankenship, “the Call to Action truly paints the landscape of breastfeeding support in the United States, demonstrating a society-wide approach to removing the barriers to breastfeeding success. The USBC looks forward to working with members and partners, public and private, at the national, state, and community levels, so that mothers throughout the country receive the care and support they need and deserve.”

The W.K. Kellogg Foundation, established in 1930, supports children, families and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society. Grants are concentrated in the United States, Latin America and the Caribbean, and southern Africa.


USBC is an organization of organizations. Opinions expressed by USBC are not necessarily the position of all member organizations and opinions expressed by USBC member organization representatives are not necessarily the position of USBC.

The United States Breastfeeding Committee (USBC) is an independent nonprofit coalition of more than 40 nationally influential professional, educational, and governmental organizations. Representing over one million concerned professionals and the families they serve, USBC and its member organizations share a common mission to improve the Nation’s health by working collaboratively to protect, promote, and support breastfeeding. For more information about USBC, visit www.usbreastfeeding.org.

United States Breastfeeding Committee: Advancing breastfeeding on our Nation’s agenda.

  • Collaboration
  • Leadership
  • Advocacy

United States Breastfeeding Committee
2025 M Street, NW, Suite 800 ♦ Washington, DC 20036
Phone: 202/367-1132 ♦ Fax: 202/367-2132
E-mail: office@usbreastfeeding.org


Public Citizen calls for discontinuing hospital formula marketing

Hospitals should be in the business of promoting health, not enriching infant formula makers.

But infant formula manufacturers are using the vast majority of U.S. hospitals to market their products.

Public Citizen has sent letters, cosigned by more than 100 other organizations, to 2600 hospitals across the country asking that they stop giving new mothers industry-provided samples of formula.*

Now we’re taking the fight directly to the Big Pharma and Big Food formula makers and calling on them to stop using healthcare facilities as marketing vehicles.

Corporate profits shouldn’t trump the health of families.

Infant formula companies are undermining public health by advertising in healthcare facilities. It’s time for it to stop.

P.S. This is our first major campaign since Public Citizen took on the Commercial Alert project. Watch for more updates on this and other important campaigns from my colleague Elizabeth Ben-Ishai, who we’ve brought on to coordinate the Commercial Alert project.